Buying organic is actually a sensible choice for more than one reason. Not only is it proven to be kinder to a child’s skin, especially if they are prone to allergies, but it can also be more cost effective in the long run. Since demand and awareness has increased, there is so much more available in the market, with styles and trends that cater to all. There are so many amazing organic brands now available, we hope to raise awareness of these incredible products and have selected some of our favourites to share the experience with our valued customers.

Why is organic clothing more expensive? 

Organic cotton is more expensive to produce as it is grown without the use of pesticides and pre-treated seeds. As a result, the process is far slower and a lot more labour- intensive as crop rotation is required. Organic cotton is also still a tiny market compared to conventional cotton, and as in any industry, the smaller the amount produced the higher the costs as overheads compete with profit. These specialist manufacturing costs will continue to be higher until global demand increases and higher volumes start to become a necessity. Another obstacle is shipping and export costs, as organic farmers pay much more compared to the big conventional cotton giants as they are shipping smaller volumes more often.

Why is organic clothing better for the environment?

It is an eco-friendly product as the natural, chemical-free process drastically reduces soil and water pollution. It is also cost effective to buy organic cotton. It may be marginally more expensive to start with, but organic cotton is stronger and more durable than conventional cotton. Normal cotton wears down after 8-10 washes, while organic can be washed over 20 times before any wear is evident. This is because the cotton has not been treated, bleached and dyed before it ends up on our babies' and children's skin. As a result, this leads to longer lasting clothes and less waste, creating a reduced demand for production and a reduced carbon footprint.

Why is organic clothing better for a child’s skin? 

Children and babies have much thinner and porous skin than an adult, which means that their skin can absorb the dangerous chemicals used in non-organic cotton production very easily. According to research, children ingest 35% of their lifetime dose of carcinogenic pesticides by the time they are five years old. This is quite an alarming statistic, particularly when the majority of this percentage will come from the clothes we as parents decide to dress them in and the food we provide for them to eat. The scary part is that a lot of the time we could be unknowingly putting our children at risk by buying into the leading brands on the high street. Those household names we have come to associate with good baby care are often the ones which contain the highest amounts of harmful chemicals. It is no wonder, therefore, that there is also a direct link to skin conditions and allergies when children wear conventional cotton. Opting for organic can significantly reduce and sometimes completely alleviate symptoms of conditions such as eczema. It is hypoallergenic and therefore unlikely to cause allergies or irritation.

How do I care for organic cotton?

There is no real special treatment required for organic cotton compared to the alternatives. If anything, it is easier to care for as there are no synthetics, dyes or bleaches that could react to heat and water in a detrimental way. Machine wash at a low temperature (brands will differ slightly so this information should be on the garments care label). Line dry or tumble dry on a low heat. Do not use bleach or fabric softener.